Food, Beverage, Services, and Venue Photography are the specialties of Possa Media
In the ever-evolving landscape of marketing, the rise of social media has transformed the game. Much like how televisions rendered radio obsolete, the internet and social platforms have relegated big outdoors and costly TV ads to the past. The era of segmented and targeted ads has empowered businesses of all sizes to connect with their ideal customers like never before.
Enter the realm of Possa Media, where Photography and Videography aren't just tools; they're the keys to unlocking unparalleled marketing success. With over 4 years of experience in the dynamic Irish photography industry, we specialize in leveraging these visual assets to help businesses showcase their products, captivate new customers, and maintain their interest.
At Possa Media, we understand that high-quality photographs are more than just images – they're a testament to the credibility of your brand. Whether you require enticing product photos, crave a menu photography revamp for your restaurant, or seek to unveil a new venue or cocktail menu, we've got you covered. Our expertise lies in helping you reimagine your social media channels and website visuals, ensuring your business stands out in the competitive hospitality landscape.
Step into a world where your brand speaks volumes through captivating visuals. Let Possa Media be your partner in transforming your marketing strategy. Elevate your business with us – where modern, premium, and friendly vibes meet unmatched professionalism. Let's craft a visual narrative that resonates with your audience and sets your establishment apart.
Video form is the new trend. That is what most social media platforms care about at the moment
Ever noticed how social media is turning into a video bonanza? It's not just a coincidence – it's the secret sauce to keeping people glued to their screens. Take Instagram, for instance – it spilled the beans, declaring itself more than just a photo-sharing hub.
If video content is the ticket to reaching more eyeballs, why not hop on the bandwagon? Here at Possa Media, we're all about making your content shine. We don't just throw together any old video; we craft experiences. Think top-notch music that hooks your audience and a treasure trove of motion graphics and sound effects that turn your video into a showstopper. It's not just about standing out; it's about making an impact. Let your content steal the spotlight and keep those views rolling in!
What our customers say
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Holly Huges – Marketing Manager – The Port House Group
I had a brilliant experience with Guilherme from start to finish, he was very professional and I really appreciated how much energy, passion and time he put into it. I especially loved that he took the time before our shoot day to discuss what we were looking for and make a plan so on the day it was relaxed and seamless. We photographed many different food dishes and drinks and we are delighted with the final shots we received. Thanks again Guilherme I look forward to working together again!
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Milan Ormanovic – Beverage Manager – Three Storey
Working with Guilherme was a big pleasure. As he is someone who has been working in the hospitality sector, he already has a view from the business side and also the content creation side. He delivered a very high-quality video that helped to increase sales in the program we were releasing and that captured very well the essence of the message we wanted the program to have.
Will certainly be working with Guilherme again as soon as we have a new opportunity.
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Pietro Paoli – Head Chef – The Devlin Hotel
Was an absolute pleasure to cook for you, your passion for Photography made me and my food look even better, more alive, and with incredible colours. Your photography has completely changed my social media strategy, and I was never this proud of the menu I created.
Looking forward to doing another photo shoot when the new menu goes live or when I write my cooking book.
#Fenomenale
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Gabi Barra - CEO and Executive Director - Tattoo Like a Girl Club Ltd
Guilherme is an absolute genius when it comes to photography! He came to the tattoo studio to show the world how beautiful is to experiment one day tattooing with amazing female tattoo artists and we are blown away by his work. He captured so many moments that we felt our true self! As a team who shy away from photographs, Gui made us feel so comfortable and gave us all the direction we needed. He is so discrete and was a pleasure to have around the studio while we flow. Choosing Gui was the best decision we made!
We highly recommend Gui Possa, and we look forward to working with him again.
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Allan Miranda - CEO and Executive Director - Stoneybatter Crosstraining
Guilherme, in addition to being a super talented photographer, is super attentive, patient, and very accurate in my needs.
He was very quick in delivering the photos and now I’m able to redesign my website and I have a lot of good material for my social media
O cara manja! Valeu 🙏🏼
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Adriano Tirabasso - Managing Director of TIrabasso Events
Dropping by to express my satisfaction with having my work captured by an incredible professional lens.
Beautiful and marvelous job!
Thank you very much.A Tirabasso
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Jenny LaHart - Marketing Specialist - The Porter House Temple Bar
Guilherme was an absolute pleasure to work with during our food photography session. The quality & creativeness of the photos has completely revamped our social media channels. Both Guilherme’s skills & passion for photography made the whole project seamless from start to finish. His natural creativity combined with knowledge of all things angles/lights/lenses led to a flawless session. We will definitely be working with him again on future projects, couldn’t recommend Guilherme enough!
That all sounds great, but why should you invest in high quality photography and videography?
In the fast-paced realm of hospitality marketing, the impact of high-quality photography cannot be overstated. As decision-makers steering the marketing ship for hotels, restaurants, and bars, you understand that visuals are the first impression your establishment makes on potential customers. Let's dive into the game-changing data of 2023, a year that showcased a significant surge in sales directly attributed to the power of compelling visuals.
Hotels focused photography:
In the hotel industry, the visual appeal of your accommodations is a primary factor influencing a guest's decision to book. In 2023, hotels that invested in professional photography experienced a notable uptick in bookings, with an average increase of up to 63% compared to those relying on standard images, accordingly to Expedia. The data speaks for itself – high-quality visuals not only attract potential guests but also instill confidence in the overall experience, translating into increased reservations and revenue.
Restaurants focused photography:
For restaurants, the saying "you eat with your eyes first" has never rung truer. In 2023, establishments that prioritized tantalizing food photography witnessed a remarkable surge in customer engagement and foot traffic. Studies indicate that restaurants with professionally captured dishes experienced an average sales boost of up to 65% compared to those relying on amateur or stock photos, accordingly to Grubhub, a Just Eat partner. Quality visuals on social media and menus enticed diners, making the dining decision not just about taste but also about the visual feast presented.
Pubs and Bars focused photography:
In the competitive world of bars, where every cocktail is a work of art, the importance of visually captivating imagery cannot be overlooked. Bars that invested in professional photography for their drink menus and ambiance experienced an average increase in sales. It is expected that the beverage market will grow 6.1% from 2021 to 2028. The allure of well-captured cocktails not only entices patrons to indulge but also positions the establishment as a go-to spot for a memorable night out. In 2023, the visual appeal of libations proved to be a key driver in boosting sales and social media engagement.
Long story short… why does photography matters across the hospitality spectrum?
The data from 2023 unequivocally demonstrates that high-quality photography is not just a luxury but a strategic necessity for driving sales and engagement in the hospitality industry. As you navigate marketing decisions for your hotels, restaurants, and bars, consider the impact of investing in professional photography. It's not merely an expense; it's an investment that yields substantial returns, transforming your visual presence and propelling your business to new heights. In an era where visuals reign supreme, make sure your establishment stands out with compelling, professionally captured imagery.
Moreover, high quality photographs will give your business an opportunity to create stronger relationships with your potential customers where the level of trust and credibility starts from a higher step. Also, due to the high quantity of information customers are bombarded every single minute they are online, the average is that poeple only retain 10% of the information read or heard after three days, while when there are photographs associated with it, this number can increase up to 65%, accordingly to John Medina, from Brain Rules.
The numbers don’t lie, and you know that social media is an extremely powerful tool to help you fill the tables in and rooms in your venue. So, are you ready to take action, and start getting ahead of your competitors?
Not sure yet? Then check out our portfolio… these could be the pictures of your business very soon.